Brand & Visual DesignPortfolio

Designed for a healing-centered project aimed at Spanish-speaking audiences, with a parallel version developed for English-speaking communities. The brand focuses on emotional well-being through intentional affirmations, offering support for inner growth and healing.

The visual features a stylized hand gently releasing a butterfly, symbolizing transformation, emotional release, and the beauty of personal evolution. Surrounding sparkles represent energetic shifts and moments of clarity. Typography details—such as a heart dotting the “i”—add emotional resonance to the brand name. The calming palette of teal, soft pink, and white evokes serenity and warmth, fully aligned with the project’s purpose: to guide people through a gentle journey of healing with conscious language and loving presence.

This identifier was conceptualized and brought to life to express the essence of a brand rooted in simplicity, handmade artistry, and emotional connection. The design features a heart-shaped outline drawn with an organic line, enclosing a delicate butterfly formed with a single thread stroke. This symbolizes transformation and the artisanal care behind each piece.

The brand name SensaCharm appears in a soft brush-style script to convey warmth and individuality. A clean sans-serif tagline — "Simple • Artesanal • Diferente" — anchors the brand’s values, while “piezas que encantan” reinforces its goal of sparking joy. The earthy green and copper palette evokes nature, elegance, and authenticity, reflecting the brand’s commitment to creating meaningful, beautiful pieces.

Logo creation for an educational initiative focused on language learning and cultural connection within immigrant families.

The visual identity integrates the concepts of home, education, and global culture. The house structure frames a learning moment between an adult and a child, symbolizing intergenerational teaching and support. The globe highlights multicultural inclusion, while the graduation cap represents academic progress and aspiration. A color palette of green, navy, and orange conveys growth, trust, and ambition—balancing warmth with clarity. The bilingual tagline, “Connecting Language and Culture – En cada familia,” reinforces the mission of empowering families through cultural awareness and language development.

Requested by one of the company's partners, I designed an HTML email signature to support the transition between the legacy brand and the new brand following the acquisition. Built with a simple copy-paste form, it made adoption easy across the department—particularly important as the team was growing and needed to onboard new hires smoothly during the transition. The signature integrated both brand identities—colors, formatting, and logos—so that clients receiving emails would recognize and understand the ongoing transition.

LATAM Life & Spiritual Coaching Workshop Campaign — Multi-Channel Digital Ads

This logo was developed as part of the full brand identity and digital presence for Water Rescue EMS, a certified training company founded by Carlos Reyes—an experienced ocean lifeguard, firefighter, and international instructor with over 30 years of service.

The logo integrates key visual elements: the American flag to emphasize certified U.S.-based training standards; stylized waves to reflect dynamic water environments; and a realistic lifebuoy as a central symbol of rescue. The circular badge composition evokes certification and authority, while the bold, legible type ensures visibility across uniforms, print materials, and digital platforms. The visual identity was designed to inspire trust and communicate operational readiness, aligning with the company’s commitment to high standards in emergency aquatic response and training.

This bilingual brand supports purpose-driven entrepreneurs in the holistic and wellness space by merging strategic branding with coaching and mentorship. Through Paseo Holístico (Spanish) and Holistic Ride (English), I offer tools to help clients shape, ground, and ethically promote their offerings.

The logo represents a blooming tree growing from a meditative human figure, symbolizing personal transformation, growth, and alignment. The lotus elements reflect serenity, while the abstract splash shape evokes creativity and expansion. The tagline “Disfruta el viaje / Enjoy the journey” reinforces the idea of embracing the process, both in life and in entrepreneurship. Both logos were created to support digital and printed assets, maintaining visual consistency across languages while honoring cultural nuances.

This logo was created for a digital content strategy company, with a focus on clarity, connection, and collaboration. The design leverages custom typography where the mirrored "e" letters form abstract human figures in dialogue, visually reinforcing the brand's emphasis on communication and strategic alignment. The clean, modern lines convey professionalism, while the subtle human shapes in the background suggest a collaborative team dynamic. The overall composition balances structure and creativity—key values for a brand that guides others through impactful digital storytelling.

LATAM Real Estate — For Sale Sign

I led the full brand development for a foreign real estate venture based in the internationally recognized region of Traslasierra. My scope included naming, logo design, and creative direction to support the foundation of a business dedicated to both property development and resale.

The logo concept merges a house and magnifying glass to reflect property search and trust. I delivered multiple logo variants—including horizontal and stackable versions—to ensure adaptability across a wide range of applications: signage, collateral, digital campaigns, and printed media. The design system balances bold visibility with versatility for real estate communication.

Duty Free Liquor Promotion — Digital Signage

Duty Free Travel Retail — Fragrance Digital Signage

Designed an in-airport promotional poster announcing the launch of the DFA Express online shopping service at Miami International Airport. The piece introduced travelers to the convenience of browsing and purchasing duty-free products online for delivery directly to their departure gate.
Created as part of the broader campaign rollout, the poster translated the new brand identity into a highly visible format designed for quick comprehension within a busy travel environment.

Designed a promotional postcard announcing the DFA Express online shopping service to customers purchasing at Miami International Airport retail locations. Distributed as an insert inside in-store shopping bags, the piece introduced existing travelers to the new digital purchasing option and encouraged future use of the online platform.
The postcard extended the campaign identity into a concise take-away format, connecting the physical retail experience with the company’s emerging online shopping channel.

Designed the brand identity for DFA Express, Duty Free Americas’ first online retail initiative. The corporate identity was reconceptualized as a dynamic sub-brand, using a stopwatch symbol and forward-slanted typography to communicate speed, convenience, and travel. The identity established the visual foundation for a broader rollout across the website, brochures, airport posters, shopping bags, digital signage, and video displays at more than 11 Miami International Airport retail locations.

Fitness Masterclass Promotion in Paris (French) — Email Blast

Fitness Brand Activewear Launch — Email Blast

Fitness Brand Celebrity Volunteer Thank-You (Wyclef Jean) — Email Blast

Choral Haiti Aid Song — CD Cover

Computer Processor Manufacturer for Partner — E-Newsletter

Technology Demonstration LATAM Event Invite

Cruise Industry B2B Platform Webinar Campaign — Web Banners

Hispanic US Natural Product Online Retailer — Business Card

Automobile Repair Services — Business Card

Argentine Soccer Portal —Journalist Credential/Badge

Argentine Soccer Portal — Magazine Ad

Argentine Soccer Portal — Newspaper Ad

Argentine Soccer Portal — Business Card

Hispanic US Natural Product Online Retailer — Tri-Fold Brochure

Hispanic US Natural Products Online Retailer — Magazine Ad