UX & Digital ProductsPortfolio

Created a responsive real estate marketing microsite designed to go beyond the transactional, data-driven experience of traditional property listing platforms. The site brings the homeowner’s perspective into the buyer journey—combining essential property information with a more personal and intentional narrative that helps prospective buyers understand not only the home’s features, but what makes it meaningful as a place to live.

The experience balances the owner’s priorities with the listing agents’ brand requirements, bringing together visual storytelling, key selling points, technical specifications, location context, an interactive map, curated galleries, embedded social content, custom iconography, and direct contact pathways. Using a Bootstrap template as the technical foundation, I restructured and customized the interface, content hierarchy, components, styling, and front-end behavior to create a cohesive, fully functional digital destination tailored to the property.

Conducted the Champions Family Portal’s first structured accessibility audit, combining automated findings with manual UX/UI and front-end analysis mapped to WCAG 2.2. Expanded the assessment beyond compliance to identify usability, responsive design, and code-structure issues.

Translated fragmented findings into a prioritized remediation roadmap with design recommendations, Figma references, ownership guidance, and implementation-ready HTML/CSS examples.

Led the foundational architecture of KinderCare’s enterprise design ecosystem while collaborating with the CX Director to establish the company’s new in-house UX/UI practice. Created shared design foundations and three brand-specific product libraries in Figma, balancing enterprise consistency with individual brand and product needs.

Defined component taxonomy, tokens, grids, naming conventions, and an annotation library for design specifications and interaction behavior. Developed UX infrastructure documentation and team workflows, and proposed a design-to-development handoff framework. Supported designers and Product Owners through Figma refinement, documentation, and knowledge-sharing sessions, incorporating accessibility considerations and coordinating with Brand, Product, and Engineering.

Planned a phased roadmap to introduce essential foundations alongside ongoing product delivery. Organizational changes prevented completion of the full roadmap; the delivered work established the initial architecture, libraries, and documentation for continued development.

As the sole UX/UI Designer on the VCP Platforms Development Team following its acquisition by Covetrus, led UI assessments and prioritized improvements based on usability impact and implementation complexity. Used heuristic evaluation and QA feedback to identify inconsistencies, then designed responsive layouts and reusable components aligned with brand and accessibility guidelines.

Delivered Figma designs and coded Bootstrap assets, and paired with developers in one-on-one implementation sessions. Provided contextual code reviews, front-end troubleshooting, and guidance on atomic design, tokens, and component reuse, connecting immediate interface improvements with consistent practices the team could apply independently.

Independently designed and built a reusable white-label experience connecting platform login, care plan discovery, and self-enrollment for veterinary practices and pet parents following VCP’s acquisition by Covetrus.

Conducted research and usability evaluation, then restructured the information architecture and taxonomy to accommodate additional species and expanded care services. Integrated Covetrus branding while preserving practice-level customization, and created landing templates that served as both the platform’s access point and the storefront for plan exploration and enrollment.

Delivered a coordinated system of reusable UI components, interaction patterns, and documented user flows. Designed and coded an implementation-ready, interactive functional prototype using HTML, CSS, JavaScript, and Bootstrap, covering enrollment steps, verification, progress saving, error handling, and recovery flows. The prototype demonstrated the proposed front-end behavior and provided a concrete reference for development integration.

Created VCP’s first foundational design system in Figma and a coded UI repository following its acquisition by Covetrus. Translated the new corporate identity into reusable visual styles, interface components, and patterns for the existing white-label care plans platform.

Defined component organization, naming conventions, and UI guidelines to connect brand consistency with practical implementation. Paired design assets with coded references and framework guidance, giving designers and developers shared foundations for ongoing interface work.

The system developed alongside product design and provided the reference material used in subsequent one-on-one developer sessions on component reuse, UI consistency, and front-end practices.

Formulated a UX pipeline process to introduce UX, UI, and interaction design standards into an existing agile development environment. The goal was to define an experience-quality threshold that elevated the team's MVP Dev model toward a higher, yet still minimal, standard of user delight—establishing the Minimum Viable Experience (MVE) framework.

Designed the UI integration of VCP Care Plans features into Covetrus’s broader vOS platform, collaborating with the Principal Product Designer of Pulse as the liaison for the VCP division. Used the host platform’s existing Figma design system and components to fit care plan information and actions into its established patient record and clinical visit structure.

Defined where enrollment actions, plan summaries, and coverage information would appear, and designed the states for patients with and without active plans. Organized program counts, billing and plan status, and access to VCP for detailed management. Extended the experience with expandable coverage and utilization views, including service selection for the patient’s visit.

Produced interface layouts and interaction states within the existing design framework, using limited Figma prototyping to demonstrate specific behaviors. The work supported an early-stage connection between the platforms while maintaining consistency with the host product’s design language and interaction patterns.

Redesigned and coded an expandable operational command center within the VCP care plans platform, creating distinct experiences for reseller-level oversight and individual veterinary practices. Reorganized information architecture and visual hierarchy to bring enrollment, billing, service consumption, and plan lifecycle issues into one coordinated interface.

For resellers, organized issue totals across multiple locations, with clinic-level breakdowns and percentage summaries by urgency. For practices, presented actionable records identifying customers and pets, relevant dates, payment amounts, elapsed time, and remaining time to act. Covered self-sign-ups, incomplete applications, expired and expiring payment cards, payment failures, renewal issues, pending cancellations, expired plans, and draft memos.

Defined category-specific urgency indicators and contextual guidance explaining why an issue mattered, what action was needed, and the consequences of leaving it unresolved. Built a compact summary bar, expandable category panels, status indicators, and contextual help using HTML, CSS, JavaScript, and Bootstrap. Delivered functional prototypes for both user levels, supported by use-case and interaction documentation for developer implementation.

Completed a 3-day UX design challenge for a Product Designer hiring process, ideating a mobile app for coordinating group dinners across users in different locations and schedules. After an informal survey to gather real-world insights, I mapped the full user journey—event creation, scheduling, dining preferences, and restaurant consensus—and delivered journey maps, user flows, low-fidelity wireframes, an interactive prototype, and a high-fidelity home screen mockup with app icon and naming concept.

Conducted usability analysis for a staffing company during an initial sprint, contributing to the creation of a customized CRM platform aimed at automating daily tasks, alongside a mobile app for talent acquisition. My work included UX architecture and flow design, mobile screen designs, and initial analysis of the web portal dashboard.

Led the consolidation of a legacy physician services portal into a modernized, multi-brand corporate structure. After stakeholder interviews, analytics review, and research into three newly acquired companies, I developed a new information architecture spanning a main portal and six branded sub-portal landing pages. I designed a global sitemap footer to reduce navigation friction, proposed reusable components (announcements, news, useful links, sub-portal access), and balanced each acquired brand's identity with the corporate palette. The work moved through wireframes, multiple design rounds, and A/B testing, culminating in seven fully responsive landing pages built on Bootstrap and delivered ready for development.

Led UX, UI, and interaction design for Venturo, a web-based shipboard hospitality management platform, translating legacy desktop functionality into an experience for crew members using desktops and tablets.

Reviewed legacy screens, interviewed existing users, and researched hospitality software to define information architecture and component behavior. Established a navigation framework separating platform-wide navigation, module options, and screen-specific actions. Shaped the visual language and customization approach for different ships and clients.

Designed and coded a functional HTML/CSS/JavaScript prototype using Bootstrap. The demonstrated scope included guest management and event management interfaces, with searchable and sortable tables, guest information panels, status indicators, venue and inventory views, and calendar-based scheduling.

Collaborated with an internationally distributed development team to communicate responsive behavior, shared interface patterns, and implementation requirements. The prototype provided a working reference for the platform’s foundational development and supported the company’s investor presentation efforts.

Led the complete redesign of Duty Free Americas’ outdated corporate website, transforming it into a responsive experience that served both corporate audiences and consumers. Reworked the information architecture, navigation, content hierarchy, and visual design to make the retailer’s stores, products, and services easier to discover and understand.

Owned the project from research and requirements gathering through design, front-end implementation, and quality assurance. With no dedicated project manager or reliable central information source, worked across departments to gather, reconcile, and structure the content and data needed to build the site.

Established reusable page layouts and brand-consistent interface patterns, coordinating with development and internal stakeholders to connect business needs with a clearer customer experience across desktop and mobile.